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Diversion Sites
A diversion site usually contains information about you
or your company.
You could basically call it a bio
page or a profile site. Through some basic SEO tactics
and a decent link billing campaign you can usually flood
the top 20 with these types of web sites.
The question is - Do you want to?
My answer
is no, in most circumstances it is not a good idea to flood the top
20 with diversion sites.
and here's why....
Let's say that you are about to purchase a
monitored security system for your home. And the company that you
are interested in buying from requires a five year contract. You are
a little leery in signing such a long term commitment so you decide
to Google the company to find out more about them.
As you do, you notice numerous web sites in the top 10 that all
contain the same basic information about the company. And most of it
is information that you already knew. Generally they all read like
advertisements. So, then what do you decide to do?
PROBABLY DIG A LITTLE FURTHER
You click "next" in to the 10-20 results, 20-30 etc... (Where the
negative stuff hides)
So - if your goal or your PR firm's goal is to
flood the top 20 with Squidoo lenses, blogs, naymz type
profiles etc then keep in mind that the results may look good to
you, but they will prove ineffective in obtaining your main goal
which is converting customers.
This is exactly why I make sure to
figure out what your potential clients are looking for when they
search for your name in Google. I then make it my mission to have
that information in a truthful, positive, efficient form that is
front and center in the search results.
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